Did you know that….
Cutting your costs by 1%, only adds 2% to your profits?
Whereas increasing your prices by 1% could add a whole 11% to your profits?
Crazy? Not really. There’s actual research confirming these numbers.*
We’ve seen how companies with healthy profits can move mountains with happy customers and happy employees. They have the brain space and the financial freedom to do what they love most, to grow their business the way THEY want and to give back to those they care most about.
We know effective pricing is the fastest way to grow your profits. That is why we started The Pink Enterprise.
*Laura Preslan, “Price Management: Conventional Wisdom is Wrong,” AMR Research Outlook, February 2, 2004
We help companies achieve their long-term goals through maximising their revenue.
We do so by taking a hard look at the value they deliver and the price they ask for it. Data and facts are the basis.
The real secret however lies in the way we coach you. Every business is a people business and people don’t thrive based on hard facts alone.